Clean Sound

In 1971, AM started developing products to make your analogue audio collection deliver the cleanest sound possible. Sound that makes you feel as though you’re there in the recording studio. A 3D, tangible music experience.

The packaging back then was inspired by modernist functionalism, the simplified forms of AM products transcend their everyday function. Every object has been reduced to an essential form, erased of unnecessary detail. The products, packaging and visual identity we have developed for AM share the same palette of black and white as the original AM graphics of the 1970s, the same honesty and robustness. It’s a language of fetishized simplicity.

We have worked closely with AM from idea to execution. Our tasks have included product design, packaging, visual identity, partnerships and collaborations, supply chain, logistics, PR, marketing, digital strategy, retail strategy and sales.