Get Clean

For the most part, nobody likes to clean, it’s just not very fun. But we all love to have good look’n devices. What if we actually wanted to clean because the things we’d use for cleaning made it fun? Complimenting our favourite gadgets, the tools we use to clean with should look great — feel great — and perform great.

We have worked closely with AM from idea to execution. Our tasks have included product design, packaging, visual identity, partnerships and collaborations, supply chain, logistics, PR, marketing, digital strategy, retail strategy and sales.

We wanted to expose the dirty truth about our filthy gadgets. We came up with some gross statements and teamed up with artist Geoff McFetridge to create some fun illustrations to match the "dirty facts". On product design and packaging we worked with New York based Aruliden, and stop-motion animations are made in collaboration with Todd St. John and his animation studio HunterGatherer.